An Application, or ‘App’ is a piece of standalone software designed to run on mobile devices and tablets. Center Parcs asked us to create a concept App for them which would promote the market value of the product to new and existing customers whilst also highlighting its’ potential investment and benefits.
The App was needed to counteract the limitations of the existing web portal when it was accessed via mobile devices. The App would drive brand awareness forward thanks to the increasing demand for digital applications tailored for the android and iPhone market.
The App was designed to take advantage of the increasing market for ‘touch screen’ technology, as experienced by the users of hand held devices such as smart phones, tablets, e-readers and iPods.
The streamlined design means that a single touch will be enough to enter the Center Parcs booking process and access the latest information.